Product mix and product line strategies ppt

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Webb3 aug. 2014 · 5. 1-5 Product Mix • Product Mix: – The total assortment of products and services marketed by a firm. • Product Line: – A group of individual products that are … WebbThere are four key product mix strategies: Expansion: A company increases the number of product lines or depth (i.e., product variations) within lines. Contraction: A company …

Product-Mix Strategies - PowerPoint PPT Presentation - PowerShow

WebbProduct mix width designates the number of product lines the company has (e.g. food, beverages, household products, cosmetics, personal care goods, etc.). In the case of PepsiCo, we can speak of two product lines–food and beverages–that cover 17 brands. Therefore, the product width of PepsiCo is rather small although the length of each line ... Webb17 sep. 2024 · The 4Ps make up a typical marketing mix – Price, Product, Promotion, and Place. 1. HP Product Strategy. Hewlett Packard provides outsourcing of business process, infrastructure technology, maintenance and support of technology, support and development of applications, networking resources and products, integration services … aruba training site

PPT - Setting Product Strategy PowerPoint Presentation, free …

Webb25 mars 2024 · The L’Oréal Marketing Strategy & Marketing Mix (4Ps) has been the reason for the brand’s success as it focuses on three guiding principles product innovation, research and technological advancement. L’Oreal is the largest consumer product company which has been able to hold on to its position because it owns 36 world … Webb11 apr. 2024 · Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries. All these are under the same … Webb20 juni 2015 · Product Line Analysis • It is analyzing relationships between product items and their attributes eg. Sales or profit or quality etc. • Product Line Analysis help … banedanmark wiki

Amazon.com Inc.’s Marketing Mix (4Ps) Analysis

Webb25 mars 2024 · Product mix Baby foods, cereals, chocolate & confectionery, bottled water, coffee, cuisine, chilled & frozen food, beverages, dairy, food service, healthcare nutrition, ice cream, and pet care are just a few of Nestle’s product categories (Nestle, 2024). Its portfolio includes around 2000 brands. Webb14 nov. 2024 · PRODUCT MIX STRATEGY The fact that HUL manufactures diverse assortment of products such as foods, deodorants, soap, hair care etc. is not by … banedataWebb1. It can be a single commodity or a service; a group of commodities or a group of services; a product service combination, or even a combination of several products and services. 2. Its meaning is determined by the needs and desires of the consumer. The purpose of a product is to satisfy some need of the consumers. aruba training portal

"WebbPRODUCT LINE STRATEGY. UNBUNDLING IN RETAIL PRICING POLICY (SEARS) LEVEL OF PRODUCT. Product Hierarchy. Need Family ... Consistency. Width and Depth Mix. WIDTH … " - Product mix and product line strategies ppt

Product mix and product line strategies ppt

Webb7 jan. 2024 · Setting Product Strategy. 10 Views Download Presentation. Setting Product Strategy. Objectives. Identify the product and the various characteristics of products. Level of products. Learn how companies build and manage product lines and mixes. Understand how companies make better brand decisions. Uploaded on Jan 07, 2024. Stephen C … Webb7 aug. 2024 · Features. 1. Every product has the life cycle as every human being has. 2. Every product cycle starts from an introduction of the product in the market and it is ceased after passing through the market growth and market stages. 3. It denotes that the product passes from different stages at a different speed in course of completing the …

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WebbAccording to Philip Kotler, a product line can be defined as “a group of products that are closely related because they function in a similar manner, and sold to the same customer groups, are marketed through these same types of outlets, fall within given price range.”. In the above definition, Philip Kotler emphasizes a few points, which I ... Webb8 mars 2012 · • A product mix has two dimensions: • Breadth (Width) - Different lines. • Depth- Assortment within a line. • A product line is a broad group of products, intended …

WebbThis is related to all the product mix and line decisions we have to take in a company's marketing department. Product Mix&Line Decisions. Uploaded by Saurabh G. 67% (6) ... Session 7 - SETTING THE PRODUCT STRATEGY.ppt. Rina Shahi. Marketing Mix - PRODUCT - 2 . Marketing Mix - PRODUCT - 2 . vinaytoshchoudhary. PMK_KRD5-2. … WebbEach product is related to certain other products. The product hierarchy stretches from basic needs to particular items that satisfy those needs. There are 7 levels of the product hierarchy: 1. Need family: The core need that underlines the existence of a product family. Let us consider computation as one of needs.

Webb10 mars 2024 · The product mix consists of every product a business develops and sells. Within a product mix, there are four dimensions—width, length, depth and consistency. … WebbSetting Product Strategy - PowerPoint PPT Presentation. 1 / 35 . Actions. Remove this presentation Flag as Inappropriate I Don't Like This I like this Remember as a Favorite. Share. ... Product-Mix Pricing. Product-line pricing (various levels 200, 400, and 600) Optional-feature pricing (sunroof, theft protection)

WebbA product line is a group of closely related products manufactured and/or sold by a business. A product mix is a number of different types of product lines. Product width is a mix that tries to bring out lots of new products aimed at existing customers. Product depth is a mix that tries to bring out

WebbProduct Line Stretching. This occurs when a company lengths is product line beyond its current range. Downward stretch offers items to lower end of the market. Upward … aruba transitWebbProduct Mix Length: It refers to the total number of items (in all the product lines) in product mix. For example product mix of Bajaj Company has more than 100 items in various product lines, such as fans, bulbs and tubes, heaters, motorbikes, shooters, rich-show, processing machines, and many other ranges. ii. Product Mix Width or Breadth: bane dark knight wikiWebbDECLARATION: I AM a hands-on Ph.D. polymer R&D & technical leader with 25 years of cross-industry experience in R&D, new product development, innovation & commercialization leading cross ... bane darkness batman speechWebbYogurt (UK: / ˈ j ɒ ɡ ə t /; US: / ˈ j oʊ ɡ ər t /, from Turkish: yoğurt, also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial fermentation of milk. The bacteria used to make yogurt are known as yogurt cultures.Fermentation of sugars in the milk by these bacteria produces lactic acid, which acts on milk protein to give yogurt its texture … bane darkness meme generatorWebbProduct mix decisions are quite strategic and will determine how the company competes and is positioned in the marketplace. To fully understand the scope of the product mix, the following terms need to be clarified: product line breadth product line length product line depth Product Mix Example aruba training hpeWebbProduct Line Length Number of Items in the Product Line Two-Way Downward Upward Filling Lengthen within current range Product Line Decisions 12 Product-Mix Width and Product-Line Length for Proctor& Gamble Products Charmin (1928) Puffs (1960) Banner (1982) Summit (1992) Pampers (1961) Luvs (1976) Ivory (1879) Kirk’s (1885) Lava … aruba trading company arubaWebbProduct Line Strategy Layout Timeline Example Ppt Slides. This is a product line strategy layout timeline example ppt slides. This is a five stage process. The stages in this … banedata kart